- Advertising draws attention to product and service.
- Advertising helps business make profit.
- there are 20,000 jobs in the advertising industry.
- Advertising keeps consumers up-to-date with new development.
- Advertising helps promote and stimulate competition.
Sunday, 30 December 2012
Purpose of advertisements
the purpose of adverts is to promote a company or a product in a certain way to get the attention of its viewers and get the viewers to engage with the advert, this also helps the business promote a catchphrase. Adverts importance was organised in the following order:
Monday, 26 November 2012
Can Advertisments say what they want
Point of Advertising
The point of advertsing is to get people introduced to a product which might be a new product or a product which needs promoting and this is done through advertisments. Advertising helps the businesses by increasing their sales figures by alot by fimilarising the viewers of the advert with that new product. There are 70,000 jobs in the advertising industry and these are most likely to increase with the growing demands of adverts. Advertising also makes us loyal to certain brands for example if there is a brand that the customer trusts and uses then if the customer would want to go out and buy the latest product which that brand has released and this would make that customer loyal to that brand because it would make that customer loyal to that brand. Advertising also tells customers how much a product costs and if the product is suitable for their needs. Adverts cannot compare their brand or their product with a similar product in the same field becuase this can result that advert getting banned or the other brand sueing them. Advertising also makes you aware of different brands which the customers might not know about and after watching the adverts, the customers would know of those brands.
Most of the adverts would try and protray a perfect white family to show their viewers that the when or if they use their products then their familys would seem like the perfect family aswell and they would want that and thats the reason which the people might want to buy their product.
1930's Smoking Advert
The smoking advert suggests that smoking their cigeretts would mean that it would be safe for their throat to smoke their ciggeretts rather then the normal cigerettes because it wouldnt do them any harm. The smoking advert also protrays that the lady on the advert has a quite a weathy lifestyle because she is playing tennis and that she is smoking cigeretts. The advert is misleading because of that because the statistics clearly prove them wrong.
Malteasers Advert
The malteasers advert suggests that if you eat malteasers then you would get slimmer which is clearly incorrect. This would be false advertising and this would mean that they are advertising their product by giving out false and incorrect information to their potential customers and this would mean that the results of this would be incorrect and this would mean that the people would complain about this.
Adverts cannot say what they want because the adverts have to meet the rules and regulations of the ASA. The example of this would be the adverts which have been banned for not meeting those regulations and rules for example, this IKEA advert which has been banned by the ASA for not being suitable for its viewing audience. ASA helps keep the adverts which are offensive or inapporiate off the television and this keeps the audience safer and helps make the TV safer.
The point of advertsing is to get people introduced to a product which might be a new product or a product which needs promoting and this is done through advertisments. Advertising helps the businesses by increasing their sales figures by alot by fimilarising the viewers of the advert with that new product. There are 70,000 jobs in the advertising industry and these are most likely to increase with the growing demands of adverts. Advertising also makes us loyal to certain brands for example if there is a brand that the customer trusts and uses then if the customer would want to go out and buy the latest product which that brand has released and this would make that customer loyal to that brand because it would make that customer loyal to that brand. Advertising also tells customers how much a product costs and if the product is suitable for their needs. Adverts cannot compare their brand or their product with a similar product in the same field becuase this can result that advert getting banned or the other brand sueing them. Advertising also makes you aware of different brands which the customers might not know about and after watching the adverts, the customers would know of those brands.
Most of the adverts would try and protray a perfect white family to show their viewers that the when or if they use their products then their familys would seem like the perfect family aswell and they would want that and thats the reason which the people might want to buy their product.
1930's Smoking Advert
The smoking advert suggests that smoking their cigeretts would mean that it would be safe for their throat to smoke their ciggeretts rather then the normal cigerettes because it wouldnt do them any harm. The smoking advert also protrays that the lady on the advert has a quite a weathy lifestyle because she is playing tennis and that she is smoking cigeretts. The advert is misleading because of that because the statistics clearly prove them wrong.
Malteasers Advert
The malteasers advert suggests that if you eat malteasers then you would get slimmer which is clearly incorrect. This would be false advertising and this would mean that they are advertising their product by giving out false and incorrect information to their potential customers and this would mean that the results of this would be incorrect and this would mean that the people would complain about this.
Adverts cannot say what they want because the adverts have to meet the rules and regulations of the ASA. The example of this would be the adverts which have been banned for not meeting those regulations and rules for example, this IKEA advert which has been banned by the ASA for not being suitable for its viewing audience. ASA helps keep the adverts which are offensive or inapporiate off the television and this keeps the audience safer and helps make the TV safer.
Tuesday, 23 October 2012
Is the advert Persuasive or Joyful?
The cadburys animation is made to show a happy town where everyone does their job and they are happy doing that job and that the product which they are trying to sell is made their as-well and they have done this to make their target audience think that when they eat the cadburys chocolate, they will feel like they are in that happy place, this has been done to make their audience happy and when the audience are happy then they would want to buy the product even though it is not how the product is made.
Monday, 8 October 2012
Smoking Adverts : Task 1
https://www.youtube.com/watch?v=0hySFt8O11A
Anti Smoking Advert
Mise-en-Scene: The adverts uses muted colours to show how smoking has effected that person and to make the advert have a bigger impact, they have used a real person and not an actor with that condition and this has shown how his life is shortened. The whole advert is on a assumed hospital bed as there is a nose tube connected to the person.
Smoking I wanna be just like you
Mise-en-Scene: The advert shows that the child copies his parents and that when they do start smoking, the children copy that as-well they have made the advert like this to send out a message to parents or people who smoke around children.
Sounds
The sounds which were used are music throughout the advert but the music fades away near the end when the advert is trying to portray a serious message about smoking,
Diegectic
Sounds of talking with no background noise.
Content signs
Signifier Signified
Hospital bed Illness
Tube Serious
Product
Stop smoking kit from NHS
Plot
Person talks about his real condition from his hospital bed and tells the public how it has effected him and how his voice box has been removed.
Target Audience
The advert is targeted at anyone who smokes and this shows what will happen to them in the future if they keep up with smoking and how the ilnesses would affect their life. This playes with the heart strings of people and shows how sad his life is in the end.
Camera Shots
the whole advert is a close up of the peson on the bed and it shows how he has ended up and how sad it is that he couldnt even meet his daughter before he died which has an effect on the audience.
Advertising Techniques
How it plays with people's heart strings.
Anti realist
Argos Blue Aliens
Mise-en-Scene
Argos have used aliens to show their audience that their prices and the products are so cheap that from different planets are here to take advantage of this and they have also shown that that their customers can order their products straight from their phones saving them time and effort of going into the Argos stores and having to wait in lines. Argos have also used bright and colourful colours to make the advert mellowed out and to show that they have used cool colours.
Sounds
They have used calm sounds to remind people of their calm nights in and they have also used christmasy music.
Camera Shots
Nearly the whole of the advert uses full body shots with a few close ups of the aliens which they have used to advertise their products. and they have also used colours which are easy on the eye for the aliens.
Aliens advert Argos.
The target audience for the Argos aliens advert is parents who's kids would be amused by the aliens and this would mean that they would want to buy the same products which the aliens. Sounds which are used a very christmasy which they have done to make the advert seasonal and they have also used bright and colourful colours to create a happy atmosphere.
Go compare Advert
This advert uses dull and dark colours in the starting of the advert to create a in a sense a serious atmosphere. then the advert shows the well known co compare actor who near the end of the advert lightens up the mood by his singing. The advert is aimed at anyone who is looking for cheaper insurance on their home or vehicles. The choice of music at the start of the advert is dull and boring which then turns to lively music.
Anti Smoking Advert
Mise-en-Scene: The adverts uses muted colours to show how smoking has effected that person and to make the advert have a bigger impact, they have used a real person and not an actor with that condition and this has shown how his life is shortened. The whole advert is on a assumed hospital bed as there is a nose tube connected to the person.
Smoking I wanna be just like you
Mise-en-Scene: The advert shows that the child copies his parents and that when they do start smoking, the children copy that as-well they have made the advert like this to send out a message to parents or people who smoke around children.
Sounds
The sounds which were used are music throughout the advert but the music fades away near the end when the advert is trying to portray a serious message about smoking,
Diegectic
Sounds of talking with no background noise.
Content signs
Signifier Signified
Hospital bed Illness
Tube Serious
Product
Stop smoking kit from NHS
Plot
Person talks about his real condition from his hospital bed and tells the public how it has effected him and how his voice box has been removed.
Target Audience
The advert is targeted at anyone who smokes and this shows what will happen to them in the future if they keep up with smoking and how the ilnesses would affect their life. This playes with the heart strings of people and shows how sad his life is in the end.
Camera Shots
the whole advert is a close up of the peson on the bed and it shows how he has ended up and how sad it is that he couldnt even meet his daughter before he died which has an effect on the audience.
Advertising Techniques
How it plays with people's heart strings.
Anti realist
Argos Blue Aliens
Mise-en-Scene
Argos have used aliens to show their audience that their prices and the products are so cheap that from different planets are here to take advantage of this and they have also shown that that their customers can order their products straight from their phones saving them time and effort of going into the Argos stores and having to wait in lines. Argos have also used bright and colourful colours to make the advert mellowed out and to show that they have used cool colours.
Sounds
They have used calm sounds to remind people of their calm nights in and they have also used christmasy music.
Camera Shots
Nearly the whole of the advert uses full body shots with a few close ups of the aliens which they have used to advertise their products. and they have also used colours which are easy on the eye for the aliens.
Aliens advert Argos.
The target audience for the Argos aliens advert is parents who's kids would be amused by the aliens and this would mean that they would want to buy the same products which the aliens. Sounds which are used a very christmasy which they have done to make the advert seasonal and they have also used bright and colourful colours to create a happy atmosphere.
Go compare Advert
This advert uses dull and dark colours in the starting of the advert to create a in a sense a serious atmosphere. then the advert shows the well known co compare actor who near the end of the advert lightens up the mood by his singing. The advert is aimed at anyone who is looking for cheaper insurance on their home or vehicles. The choice of music at the start of the advert is dull and boring which then turns to lively music.
Monday, 24 September 2012
Advert Structure
In this unit i am researching adverts and making my own advert and in order to do this i would need to understand the structure of the adverts and stragetys that are used starting with narritive.
Advertising is when the business promotes a product using media and this would mean that they would try and promote a product or a service through the media advertisement. The adverts would vary from the time of day which it is shown on TV and the target audience for the advert.
Advert Structures
The adverts structures are how the adverts are laid out and the type of the advert is by checking the category of the advert and the layout of the advert. The structure of an advert shows who the advert is aiming at and how it is trying to reach its audience. Structures of the advert can be decected by how they are laid out and what type of audience they are aiming to target and how they can change with the adverts.
Narritive
Nattitive adverts have a story and they have a beggining middle and an end and they are almost like a movie and they have a narritive behind him. Narritive adverts usually have true stories which the people might findthem selves in and narrive adverts dont usally have special effects in them and becuase they are fact based. An example of a narrative advert would the home finder app advert.
This advert has captured the view of how people find themself in these kind of situations and this narriates how they can get ouf these problems.
Realist Advert.
This types of advert would use facts and figures which they have actually collected to show how many people prefer their product which they are advertising over the one which they might normally use. This type of advert might also show a solution to a potential common problem which the people might have and this type of advert would show that they can solve that problem by using their product. These often use a celebrity so that the people would know that even famous people get this problem and they have solved it with the advertised product.
Animation Advert
This type of advert is usually made to attract kids attention or they have used the animation to make the advert funny to engage its audience but it mostly attracts kids and the product which they are advertising is usually for kids. They have used bright colours to attract the attention of the kids which might be watching the advert and this makes them want what the people are using and eating in the advert and it also creates kind of a joyful and happy atmosphere for its audience.
Advertising is when the business promotes a product using media and this would mean that they would try and promote a product or a service through the media advertisement. The adverts would vary from the time of day which it is shown on TV and the target audience for the advert.
Advert Structures
The adverts structures are how the adverts are laid out and the type of the advert is by checking the category of the advert and the layout of the advert. The structure of an advert shows who the advert is aiming at and how it is trying to reach its audience. Structures of the advert can be decected by how they are laid out and what type of audience they are aiming to target and how they can change with the adverts.
Narritive
Nattitive adverts have a story and they have a beggining middle and an end and they are almost like a movie and they have a narritive behind him. Narritive adverts usually have true stories which the people might findthem selves in and narrive adverts dont usally have special effects in them and becuase they are fact based. An example of a narrative advert would the home finder app advert.
This advert has captured the view of how people find themself in these kind of situations and this narriates how they can get ouf these problems.
Realist Advert.
Animation Advert
This type of advert is usually made to attract kids attention or they have used the animation to make the advert funny to engage its audience but it mostly attracts kids and the product which they are advertising is usually for kids. They have used bright colours to attract the attention of the kids which might be watching the advert and this makes them want what the people are using and eating in the advert and it also creates kind of a joyful and happy atmosphere for its audience.
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