Tuesday, 23 October 2012
Is the advert Persuasive or Joyful?
The cadburys animation is made to show a happy town where everyone does their job and they are happy doing that job and that the product which they are trying to sell is made their as-well and they have done this to make their target audience think that when they eat the cadburys chocolate, they will feel like they are in that happy place, this has been done to make their audience happy and when the audience are happy then they would want to buy the product even though it is not how the product is made.
Monday, 8 October 2012
Smoking Adverts : Task 1
https://www.youtube.com/watch?v=0hySFt8O11A
Anti Smoking Advert
Mise-en-Scene: The adverts uses muted colours to show how smoking has effected that person and to make the advert have a bigger impact, they have used a real person and not an actor with that condition and this has shown how his life is shortened. The whole advert is on a assumed hospital bed as there is a nose tube connected to the person.
Smoking I wanna be just like you
Mise-en-Scene: The advert shows that the child copies his parents and that when they do start smoking, the children copy that as-well they have made the advert like this to send out a message to parents or people who smoke around children.
Sounds
The sounds which were used are music throughout the advert but the music fades away near the end when the advert is trying to portray a serious message about smoking,
Diegectic
Sounds of talking with no background noise.
Content signs
Signifier Signified
Hospital bed Illness
Tube Serious
Product
Stop smoking kit from NHS
Plot
Person talks about his real condition from his hospital bed and tells the public how it has effected him and how his voice box has been removed.
Target Audience
The advert is targeted at anyone who smokes and this shows what will happen to them in the future if they keep up with smoking and how the ilnesses would affect their life. This playes with the heart strings of people and shows how sad his life is in the end.
Camera Shots
the whole advert is a close up of the peson on the bed and it shows how he has ended up and how sad it is that he couldnt even meet his daughter before he died which has an effect on the audience.
Advertising Techniques
How it plays with people's heart strings.
Anti realist
Argos Blue Aliens
Mise-en-Scene
Argos have used aliens to show their audience that their prices and the products are so cheap that from different planets are here to take advantage of this and they have also shown that that their customers can order their products straight from their phones saving them time and effort of going into the Argos stores and having to wait in lines. Argos have also used bright and colourful colours to make the advert mellowed out and to show that they have used cool colours.
Sounds
They have used calm sounds to remind people of their calm nights in and they have also used christmasy music.
Camera Shots
Nearly the whole of the advert uses full body shots with a few close ups of the aliens which they have used to advertise their products. and they have also used colours which are easy on the eye for the aliens.
Aliens advert Argos.
The target audience for the Argos aliens advert is parents who's kids would be amused by the aliens and this would mean that they would want to buy the same products which the aliens. Sounds which are used a very christmasy which they have done to make the advert seasonal and they have also used bright and colourful colours to create a happy atmosphere.
Go compare Advert
This advert uses dull and dark colours in the starting of the advert to create a in a sense a serious atmosphere. then the advert shows the well known co compare actor who near the end of the advert lightens up the mood by his singing. The advert is aimed at anyone who is looking for cheaper insurance on their home or vehicles. The choice of music at the start of the advert is dull and boring which then turns to lively music.
Anti Smoking Advert
Mise-en-Scene: The adverts uses muted colours to show how smoking has effected that person and to make the advert have a bigger impact, they have used a real person and not an actor with that condition and this has shown how his life is shortened. The whole advert is on a assumed hospital bed as there is a nose tube connected to the person.
Smoking I wanna be just like you
Mise-en-Scene: The advert shows that the child copies his parents and that when they do start smoking, the children copy that as-well they have made the advert like this to send out a message to parents or people who smoke around children.
Sounds
The sounds which were used are music throughout the advert but the music fades away near the end when the advert is trying to portray a serious message about smoking,
Diegectic
Sounds of talking with no background noise.
Content signs
Signifier Signified
Hospital bed Illness
Tube Serious
Product
Stop smoking kit from NHS
Plot
Person talks about his real condition from his hospital bed and tells the public how it has effected him and how his voice box has been removed.
Target Audience
The advert is targeted at anyone who smokes and this shows what will happen to them in the future if they keep up with smoking and how the ilnesses would affect their life. This playes with the heart strings of people and shows how sad his life is in the end.
Camera Shots
the whole advert is a close up of the peson on the bed and it shows how he has ended up and how sad it is that he couldnt even meet his daughter before he died which has an effect on the audience.
Advertising Techniques
How it plays with people's heart strings.
Anti realist
Argos Blue Aliens
Mise-en-Scene
Argos have used aliens to show their audience that their prices and the products are so cheap that from different planets are here to take advantage of this and they have also shown that that their customers can order their products straight from their phones saving them time and effort of going into the Argos stores and having to wait in lines. Argos have also used bright and colourful colours to make the advert mellowed out and to show that they have used cool colours.
Sounds
They have used calm sounds to remind people of their calm nights in and they have also used christmasy music.
Camera Shots
Nearly the whole of the advert uses full body shots with a few close ups of the aliens which they have used to advertise their products. and they have also used colours which are easy on the eye for the aliens.
Aliens advert Argos.
The target audience for the Argos aliens advert is parents who's kids would be amused by the aliens and this would mean that they would want to buy the same products which the aliens. Sounds which are used a very christmasy which they have done to make the advert seasonal and they have also used bright and colourful colours to create a happy atmosphere.
Go compare Advert
This advert uses dull and dark colours in the starting of the advert to create a in a sense a serious atmosphere. then the advert shows the well known co compare actor who near the end of the advert lightens up the mood by his singing. The advert is aimed at anyone who is looking for cheaper insurance on their home or vehicles. The choice of music at the start of the advert is dull and boring which then turns to lively music.
Subscribe to:
Posts (Atom)