Advert Structure

In this unit i am researching adverts and making my own advert and in order to do this i would need to understand the structure of the adverts and stragetys that are used starting with narritive.

Advertising is when the business promotes a product using media and this would mean that they would try and promote a product or a service through the media advertisement. The adverts would vary from the time of day which it is shown on TV and the target audience for the advert.

Advert Structures
The adverts structures are how the adverts are laid out and the type of the advert is by checking the category of the advert and the layout of the advert. The structure of an advert shows who the advert is aiming at and how it is trying to reach its audience. Structures of the advert can be decected by how they are laid out and what type of audience they are aiming to target and how they can change with the adverts.

Narritive
Nattitive adverts have a story and they have a beggining middle and an end and they are almost like a movie and they have a narritive behind him. Narritive adverts usually have true stories which the people might findthem selves in and narrive adverts dont usally have special effects in them and becuase they are fact based. An example of a narrative advert would the home finder app advert.
This advert has captured the view of how people find themself in these kind of situations and this narriates how they can get ouf these problems.




Realist Advert.

This types of advert would use facts and figures which they have actually collected to show how many people prefer their product which they are advertising over the one which they might normally use. This type of advert might also show a solution to a potential common problem which the people might have and this type of advert would show that they can solve that problem by using their product. These often use a celebrity so that the people would know that even famous people get this problem and they have solved it with the advertised product.


Animation Advert
This type of advert is usually made to attract kids attention or they have used the animation to make the advert funny to engage its audience but it mostly attracts kids and the product which they are advertising is usually for kids. They have used bright colours to attract the attention of the kids which might be watching the advert and this makes them want what the people are using and eating in the advert and it also creates kind of a joyful and happy atmosphere for its audience.