Seasonality
In this blog i am investigating what types of adverts do you see you see throughout the year because they vary signifially through out the year.
The figures are the highest in december because of christmas. The amount of television which people watch on average in a day is 3:43 Mins.
January- The viewing figures are low in January and is the cheapest time of the year to advertise.
February- In February the adverts are mostly about valentines day and gifts for valentines day items such as perfumes and chocolates.
March-April- In this time of the year there are easter adverts on the television and this is a good time for advertising because the viewing figures in this year are decent.
May- Average figures
June/July/August- Summer clothing and items are advertised in this year there are also ice cream adverts which attract the people to go out and buy these items at this time of year.
September/October- Back to school items and clothing is advertised at this time of year.
November- The adverts for christmas items start as the viewing figures at this time of year increase as people would want to buy presents at this time of year.
Valentines Day
On valentines day there are alot of perfume adverts which influence the audience to buy valentines day presents which would include chocolates and perfumes and they have made sure that around February time theres adverts which advertise perfumes and chocolates.