Can Advertisments say what they want

Point of Advertising

The point of advertsing is to get people introduced to a product which might be a new product or a product which needs promoting and this is done through advertisments. Advertising helps the businesses by increasing their sales figures by alot by fimilarising the viewers of the advert with that new product. There are 70,000 jobs in the advertising industry and these are most likely to increase with the growing demands of adverts. Advertising also makes us loyal to certain brands for example if there is a brand that the customer trusts and uses then if the customer would want to go out and buy the latest product which that brand has released and this would make that customer loyal to that brand because it would make that customer loyal to that brand. Advertising also tells customers how much a product costs and if the product is suitable for their needs. Adverts cannot compare their brand or their product with a similar product in the same field becuase this can result that advert getting banned or the other brand sueing them. Advertising also makes you aware of different brands which the customers might not know about and after watching the adverts, the customers would know of those brands.

Most of the adverts would try and protray a perfect white family to show their viewers that the when or if they use their products then their familys would seem like the perfect family aswell and they would want that and thats the reason which the people might want to buy their product.

1930's Smoking Advert

The smoking advert suggests that smoking their cigeretts would mean that it would be safe for their throat to smoke their ciggeretts rather then the normal cigerettes because it wouldnt do them any harm. The smoking advert also protrays that the lady on the advert has a quite a weathy lifestyle because she is playing tennis and that she is smoking cigeretts. The advert is misleading because of that because the statistics clearly prove them wrong.

Malteasers Advert

The malteasers advert suggests that if you eat malteasers then you would get slimmer which is clearly incorrect. This would be false advertising and this would mean that they are advertising their product by giving out false and incorrect information to their potential customers and this would mean that the results of this would be incorrect and this would mean that the people would complain about this.

Adverts cannot say what they want because the adverts have to meet the rules and regulations of the ASA. The example of this would be the adverts which have been banned for not meeting those regulations and rules for example, this IKEA advert which has been banned by the ASA for not being suitable for its viewing audience. ASA helps keep the adverts which are offensive or inapporiate off the television and this keeps the audience safer and helps make the TV safer.