The advert is mainly aimed at women but the advert has both men and women in the advert and they are all wearing ralph lauren to show their line of clothing and the advert also shows the people wearing luxury brands and using luxury branded sports cars to show that they are quite rich. The advert is cleverly done because it advertises the perfume and the ralph lauren line of clothing. The advert has the same amount of men as the women wearing ralph lauren clothing which shows that men will also be intersted in the advert aswell the women but the actual perfume which the advert is for is aimed at women. They have made the advert almost 2 in 1 to make sure that it is for both types of audience. Advert is set in a nice summer day and they have used beautiful people in the advert to show a wealthy lifestyle. The people in the advert are playing polo which is accociated as a rich people's sport and they have done this to show that when you buy ralph lauren, your paying for the lifestyle and not just the clothing.
Adidas
The adidas advert shows a bunch of people playing american football and they are trying to portray that they their brand is tough and is only for men and they have done the advert in a manly manner to show that the product which is being advertised is only for men rather then a unisex product. They have made the advert in a manly manner to show that the product is manly. The advertisement is about a sports brand adidas which is very popular for sporting needs and they have used this advertisement to show this.The music which has been used in the advert is sort of sad music and they have done this sympathise with their audience and they have shown how and what adidas stands for.
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